A first-of-its-kind set of awards dedicated to serving those who serve.
Yelp wanted to show they were a brand founded to serve restaurants. In any way they could.
So we turned our attention to those most in need and deserving – the unsung servers, bartenders, managers, and hosts of the industry.
We founded The Servies, the first-ever set of awards dedicated to celebrating restaurant front-of-house-staff.
We shifted the conversation from Michelin stars to the everyday stars and in the process garnered press attention, thousands of nominations and millions of impressions on a tiny budget.
Mentions in Bon Appetit, KRTV, Commercial Appeal, SanTan Sun News, Page Six
Over 17K votes, 3MM impressions
