Celebrating 100 years of the NFL with the fans who shaped it.
The NFL was looking to celebrate their 100th anniversary. While they were already celebrating its most iconic players and moments they wanted to turn the spotlight to the sidelines.
To the ones who, through devotion and commitment, have helped make the league into what it is today - the fans.
So we came up with “The Fantennial”; a year long celebration of fans by means of giving away a series of once in a lifetime NFL experiences. These included seasons tickets for your team for the next 100 years, making Travis Kelce the best man at your wedding, a grueling leg day workout with Saquon Barkley, being digitized and featured in the game of Madden, and having your fantasy draft announced by Roger Goodell himself.
A year's worth of press coverage, life-changing experiences for the league's most dedicated fans, and a reason for the NFL to stay relevant in the conversation for its entire centennial year.
$20 Million Earned Media
2.3 Billion Impressions
3.2 Million Engagements
Press mentions on ABC News, Forbes, Sports Illustrated
