Leveling up Twitch’s performance marketing game.
Twitch has evolved from a gaming mecca to a place where you can find your oddly specific thing streaming 24/7.
We were brought in to defy the standards and expectations of performance marketing – balancing ad volume with creative quality to pull a broader audience into the platform. All said we made thousands of static and video ads across various channels at a speedrun pace.
Deployed design system that could flex for an array of messaging
Thousands of ads run run across display and social
Delivered elevated, high-performing creative that didn’t feel like performance marketing
