Bringing the heat with the world’s first interactive ice gym.
Cold weather can deter even the most active of athletes. Luckily, Under Armour’s ColdGear line of apparel keeps you warm no matter how cold the temperature drops.
To prove this we created the world’s first ice gym. An icy immersive workout facility with 35,000 pounds of ice weights. We then equipped every gym goer with ColdGear and captured the gear’s heat-retaining impact with 360° projected thermal imaging.
Thousands of product trials
2+MM social impressions
4+MM impressions
35,000 pounds of ice weights
