Empowering all athletes to train their minds like the world’s best.
With a global pandemic testing the mental health of athletes everywhere, we took the opportunity for Under Armour to train athletes beyond strength of body.
We launched a global campaign going under the armored exterior to the mind – a tool predominantly honed only by the most elite athletes to unlock their full potential.
Working with renowned sports psychologist, Dr. Michael Gervais, and world class athletes like Michael Phelps and Anthony Joshua, we went beyond a campaign to develop an actual app and library of curriculum to help train any athlete’s mind.
